Both marketing and public relation affect the growth of a business nowadays. There are a lot of companies try new strategies just to project a positive image and self-image confident. Plus, marketing is one way to make a product known.
Some people might think that marketing is the same as public relations. However, there are some differences between public relations and marketing. Here are the differences between public relations and marketing.
1. Tactics Or Activities
Marketing has different tactics with public relations. Apart from almost the same vision and mission, they do still have the difference. Also, marketing usually covers promotion and some direct marketing. Plus, it seeks to return direct sales.
On the other hand, public relations relates to something that focuses on reputation management. Besides, through generating stakeholder communication and positive media, it will give a good impact on reputation management. In short, marketing is more to the act of promotion, but public relations is to make a relation.
The goal of marketing itself is quite different from public relations. Marketing wants to reach consumers and make them believe in the product. It’s more focusing on acting on how to make others think and believe. Additionally, it concerns the most on selling a product or service.
However, public relations is about giving a positive idea about a certain brand or company. Selling the brand through positive management by managing great communication between the company and stakeholders. In conclusion, marketing is trying to achieve direct revenue while public relations is to make a positive reputation.
3. Targeted Audience
The targeted audience between marketing and public relation is different. Marketers are trying to find many more people to buy their products. They seek potential or current customers who want to buy their products or service. On the other hand, public relations is not about finding customers.
Public relations are trying to maintain a positive relationship with anyone interested in the brand or company. This way will only create a broader audience like customers, employees, shareholders and even media. In short, the audience of public relations is many more than marketers.
4. Business ROI
It’s common if people define marketing as a business investment, promotional activities and paid branding. Moreover, this usually comes up with new customers who are being the ROI. However, public relations is something different because it’s free exposure. It’s because to increase the credibility of the company’s image.
Public relations is somewhat more difficult to measure ROI especially for PR consulting than for marketing. Besides, it’s easier to direct sales than to demonstrate a change in perception.
5. Legitimacy Of Message
Society can easily recognize whether the advertising is to increase sales or not. Public relations deliver messages like through articles, reputable bloggers and conference speakers. This way is legitimate tactics to get customers. Plus, people will think about it as a more credible source.
Articles whether it’s in a website or blog with a well-known journalist’s name written there just interest the customers. Thus, public relations will likely look more elegant with credible information.
Apart from the differences between marketing and public relation, they still have one similarity. They want to interest and maintain the audience even in a different way and perspective.